We love our customers as much as we love popcorn, so we created the Very Important Customer (V.I.C.) reward program. After each purchase, you’ll earn V.I.C. reward points to go toward another purchase. There’s no fee for membership, and every cent you spend with us gets you a point. Save up your points or redeem them on your very next purchase. We’ll hang on to your points for up to a year.

Check your current V.I.C. reward point balance now.

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How does the V.I.C. reward program work?

It’s simple. Just by making a purchase, you’ll automatically receive points tied to your email address. For every cent you spend, you’ll earn one point, and you can save those points for up to a year. So you can save up your points or redeem them on the very next purchase. It’s up to you – just know that you have one year from the original purchase date to use those points.

How exactly do I earn points?

By making a purchase, you receive one point for every cent. For instance, if you made a $20 purchase, you would receive 2,000 points.

How long do I have to use my points?

You have exactly one year from your purchase date to use those points received from that specific transaction. So if you get 2,000 points today and 10,000 points a week from today, and if you haven’t used any of those points in a year from the first purchase date, then you would lose the 2,000 points and would have the remaining 10,000 to use until they expire.

What can I redeem my points for?

Anything! Just shop as usual and apply your points at the checkout page like you would any other discount.

How do I find out how many points I have?

You can check your balance on this page – check out the box at the top of this page. We’ll also include your balance in the email you already receive after each purchase.

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